1906.] A New Market for English Cider. 581 



authorities of these bodies. All expenses incurred were paid by 

 the Dutch committee. The Exhibition also included a repre- 

 sentative collection of ciders made in Holland and of other 

 products prepared from apples. 



During the three days over which the Exhibition extended it 

 was visited by large numbers of people, and sampling of the 

 various types of ciders was freely indulged in. Some of the 

 ciders were also placed on sale in the restaurant adjoining the 

 Hall in which the Exhibition was held. As far as could be 

 judged from the demand for this cider and the opinions expressed 

 after tasting it, there should be no difficulty in finding a ready 

 sale for cider of similar quality in Holland. 



On the first day of the Exhibition a conference was held, 

 at which papers were read by the English representatives on 

 subjects dealing with general aspects of the cider trade, the culti- 

 vation of cider fruit, and science as applied to cider-making. 

 There was an attendance of two or three hundred people, and 

 the reading of the papers was followed by a lengthy and 

 vigorous discussion, covering a wide range of subjects connected 

 with cider. In the end a resolution was passed, advocating the 

 establishment of a Cider Institute in Holland for experiment 

 and research on questions affecting cider-making and the culture 

 of vintage fruit, on lines similar to those followed by the 

 National Fruit and Cider Institute in this country. 



The success which attended the Exhibition clearly shows that 

 a considerable amount of interest in the cider trade is taken 

 in Holland. Persons from all parts of the country visited it, 

 and included not only those who were actively engaged in 

 the trade, but also many who hoped to find in English cider the 

 type of beverage which they desired, but had not hitherto been 

 able to obtain. A general opinion that the bulk of the English 

 cider tasted there would exactly meet the demand was freely 

 expressed, one of the largest merchants stating that he could 

 easily dispose of an almost unlimited amount of certain of 

 the samples exhibited. Since the Exhibition was an educa- 

 tional affair and not a commercial undertaking, no orders for 

 sales were allowed to be taken. Many applications for names 

 of English makers of repute were received at the time, and since 

 that date many others have also been made. In one instance, 



