1906.] A New Market for English Cider. 



585 



alone, retaining as far as possible the aroma and flavour of 

 the fruit, with some degree of sweetness, is the type which will 

 probably command the largest sale and reputation. 



What has been stated throughout this article regarding cider 

 holds good equally for perry. The Exhibition included this 

 beverage as well as cider, and the prospects for trade in this 

 article are, perhaps, even more favourable than for cider, since 

 it is as well liked as the latter and has much less competition 

 to fear. 



The larger merchants and makers should find little difficulty 

 in opening up and carrying on trade with Holland, on account 

 of the resources at their command. Much of the best cider 

 in this country is produced, however, by smaller makers and 

 farmers, who have neither the facilities nor the means for intro- 

 ducing their produce and conducting a paying independent 

 trade. In such cases it appears as if a certain degree of co- 

 operation will be needed for them to reap the benefit of the 

 opening which is presented. It has been. already stated that 

 small consignments cannot be sent at the most profitable rates. 

 If arrangements could be made, whereby several small indepen- 

 dent lots could be despatched together as a single consignment, 

 considerable advantage would be gained. Means of introduction 

 and distribution in Holland are also required, and it is possible 

 that this difficulty might be met by opening a co-operative 

 depot at Amsterdam or Rotterdam. A meeting of cider-makers 

 has been already arranged by the National Fruit and Cider 

 Institution — and by the time this article is published will have 

 taken place — to consider the best means of developing the trade 

 with Holland, and to organise, if possible, a suitable scheme for 

 triat end. It is to be hoped that the present opportunity which 

 lies before one section of British agriculture will not be allowed 

 to pass without full advantage being taken of it. 



B„ T. P. Barker. 



