662 Live Stock at the Brussels Exhibition, [nov., 



The Report prepared by the Committee on the results of 

 the exhibit is as follows : — 



The position secured for the graphic advertisement of 

 "Breeds of British Live Stock" could hardly have been im- 

 proved on in the whole of the Exhibition. Situated on the 

 bridge connecting the two main buildings, with the British 

 and Belgian sections on the one side and those of France, 

 Italy and various other nations on the other, it was at the 

 heart of the Exhibition. The majority of visitors were bound 

 to pass in close proximity to the section, and it is safe to 

 assume that fully 85 per cent, of the huge crowds daily 

 attending the Exhibition could not fail to notice the illustra- 

 tions of British live stock. This exhibit, it is only fair to 

 say, was worthy of the prominence assigned to it; it was 

 admitted by all visitors and by the members of the Inter- 

 national Jury, to be more imposing than the Agricultural 

 Section of any other nation in the exhibition, and it secured 

 the highest possible award — a Grand Prix. The Jury also 

 specified that each Breed Society should receive a copy of 

 the Diploma of the Grand Prix. 



As an advertisement, therefore, there can be little doubt 

 the exhibit was all that could be desired. It was attractive 

 and imposing in its general appearance, and was so placed 

 that it was impossible for anyone not to see it. 



It must, of course, be pointed out that with an exhibit of 

 this nature, immediate results cannot be expected. Judging 

 from the number and class of inquiries that were made during 

 the three and a half months that the exhibit was open to the 

 public, it is hoped that good results will follow. Some callers 

 stated their intention of coming direct to this country to 

 purchase stock. The majority, however, although evidently 

 impressed by the photographs and descriptive matter, were 

 naturally disposed to give the matter careful consideration 

 before opening up negotiations for purchase. In view of this 

 very reasonable attitude, it is evident that the information 

 given in the pamphlets supplied by the Societies for free j 

 distribution formed a most important factor in the advertise- 

 ment scheme. This point was probably not fully appreciated 

 at the outset, and consequently, in almost every case, there ; 



