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HERE is a sweetness about clothes washed with Ivory Soap that reminds 

 one of the fragrance of a clover field. This is because — 



Ivory's rich, copious, bubbling, lively lather cleans them thoroughly. 



It rinses so easily that not a particle of the suds remains in the fabric. 



And, most important, it has the pleasant, unobtrusive, clean odor 

 of the highest grade materials of which soap can be made. 



Not even Nature's own purifiers — sun, air and water — can counterfeit the dis- 

 tinctive freshness which makes the Ivory washed garment such a satisfaction. 



IVORY SOAP. . IM . . 99M>% PURE 



"Mention the Geographic — It identifies you." 



