MAZDA 



"Not the name of a thing, but the mark of a service* 



A MAZDA Lamp for every purpose 



MAZDA is the trademark of a world- 

 wide service to certain lamp manu- 

 facturers. Its purpose is to collect 

 and select scientific and practical 

 information concerning progress and developments in the 

 art of incandescent lamp manufacturing and to distribute this 

 information to the companies entitled to receive this service. 



Mazda Service is centered in the Research Laboratories of 

 the General Electric Company at Schenectady, New York. 

 The mark MAZDA can appear only on lamps which meet the 

 standards of MAZDA service. It is thus an assurance of quality. 

 This trademark is the property of the General Electric Company 



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RESEARCH LABORATORIES OF GENERAL ELECTRIC COMPANY 



'Mention the Geographic — It identifies you." 



