How Many Tires Does Your Car Need To Go 10,000 Miles? 



The above question is of direct interest to you. It makes no 

 difference whether you are concerned about motoring economy for 

 personal reasons, or simply as a principle of national conservation. 



The average car (on the right) either heavy, or rigidly-built,or both 

 — to go 10,000 miles, needs an extra set of tires, or eight tires in all. 



The Franklin Car (on the left) to go the same distance— and further 

 — needs only the four tires on the car, or half as many as the other. 



There could be no clearer illustration of the timely 

 economy of the Franklin Car; nor a more direct in- 

 dictment of unnecessary motor car weight. 



For it is excess weight that prevents the average 

 heavy and rigid car from equaling the publicly-known 

 Franklin tire-mileage. The action of the weight of 

 an automobile on the tires is similar to a hammer blow 

 —and the heavier the hammer the harder and more 

 destructive the blow. Heavy weight pounds out tires 

 prematurely. And the heavy car owner, accustomed to 

 paying for tire-mileage he doesn't get, accepts this as 

 a matter of course — until he meets a Franklin owner. 



For Franklin owners get a consistent delivery of 

 10,000 miles or more to the set of tires. 



The reason lies in Scientific Light Weight and 

 Flexible Construction. The Franklin weighs 2445 

 pounds — the right weight for a full-size five passenger 

 car. It also carries the minimum unsprung weight — 

 weight below the springs, that contributes to the pound 

 and shock tires must meet. 



Franklin Flexible Construction — full elliptic springs, 

 instead of the usual compromise type; chassis frame of 

 tough, resilient ash instead of unyielding steel — is still 

 another reason why tires on the Franklin get every 

 opportunity to deliver the full mileage that is in them. 

 This flexible construction reduces road shocks on the 

 tires. There are no torque bars or strut rods to cause 

 the rigidity that leaves tires unprotected. 



These are facts of Franklin Construction that affect 

 the whole performance of the car. Because of Scientific 

 Light Weight, because of Flexible Construction, the 

 Franklin is not only economical in tires, but it also 

 gives a day-by-day delivery to its owners of 20 miles to 

 the gallon of gasoline — instead of 10. 



Think of these things — and decide whether any car 

 that combines fineness with motoring economy such 

 as this, is not worth your immediate inspection; es- 

 pecially in these days when waste in motoring is not 

 going to be considered any more legitimate than waste 

 in anything else. 



FRANKLIN AUTOMOBILE COMPANY, SYRACUSE, N. Y. 



"Mention the Geographic — It identities you. 



