Italy CMQ to 



Italy turned first to Switzerland. Naturally, 

 since she was a neighbor — and Swiss 

 watches were famous. Then on to Paris 

 and London. But the horological experts 

 of this sunny kingdom were "time-scien- 

 tists." Watch-fame meant little to them — 

 watch-beauty, even less. 



They had been commissioned by their 

 government to select Italy's official time- 

 piece. Their sole aim, then, was to look 

 through the surface of a watch into its 

 works — to discover the "true reasons" 

 why some watch was the most accurate 

 time-keeper in the world. They found at 

 Waltham the most dependable timepiece 

 known to science. 



Whu ^bur Watch Selection 

 should ha a V- tam 



Because — Waltham Watches 

 are bought for their works, not on 

 faith. That is why the horological 

 experts of the most progressive 

 nations have chosen the Waltham 

 in preference to any other watch 

 in the world. 



Because — connoisseurs of 

 watch-artistry will tell you that in 

 the elegance of design and the re- 

 fined beauty of their ensemble 

 Waltham Watches are not sur- 

 passed even by the finest time- 

 pieces of Geneva, London or Paris. 



COLONIAL A 



Extremely thin at no sacrifice of 

 accuracy 

 Maximus movement 21 jewels 

 Riverside movement 1 9 jewels 



The Waltham jeweler is worthy of your confidence, because 

 his business has been built on the enduring foundation of 

 quality. Ask him to explain the exclusive advantages of 

 Waltham Colonial A. This beautiful masterpiece is one of 

 the supreme triumphs of more than a half-century of watch- 

 making experience. It has established Waltham supremacy 

 in the achievement of extreme thinness — without the sac- 

 rifice of that standard of accuracy which has made 



WALTHAM 



THE WORLD'S WATCH OVEFL TI AAE 



'Mention the Geographic — It identifies you." 



