How I Improved My Memory 

 In One Evening 



The Amazing Experience of Victor Jones 



"Of course I place you! Mr. 

 Addison Sims of Seattle. 



"If I remember correctly — and 

 I do remember correctly — Mr. 

 Burroughs, the lumberman, intro- 

 duced me to you at the luncheon 

 of the Seattle Rotary Club three 

 years ago in May. This is a 

 pleasure indeed ! I haven't laid 

 eyes on you since that day. How 

 is the grain business t And how 

 did that amalgamation work out?" 



The assurance of the speaker — 

 in the crowded corridor of the 

 Hotel McAlpin^-compelled me to 

 turn and look at him, though I 

 must say it is not my usual habit 

 to "listen in" even in a hotel 

 lobby. 



"He is David M. Roth, the 

 most famous memory expert in 

 the United States," said my friend 

 Kennedy, answering my question, 

 before I could get it out. "He 

 will show you a lot more won- 

 derful things than that, before 

 the evening is over." 



And he did. 



As we went into the banquet room 

 the toastmaster was introducing a long 

 line 'of guests to Mr. Roth. I got in 

 line and when it came my turn, Mr. 

 Roth asked, "What are your initials, 

 Mr. Jones, and your business connec- 

 tion and telephone number?" Why he 

 asked this I learned later, when he 

 picked out from the crowd the 60 

 men he had met two hours before and 

 called each by name without a mistake. 

 What is more, he named each man's 

 business and telephone number, for 

 good measure. 



I won't tell you all the other amaz- 

 ing things this man did except to tell 

 how he called back, without a min- 

 ute's hesitation, long lists of numbers, 

 bank clearings, prices, lot numbers, 

 parcel post rates and anything else 

 the guests had given him in rapid 

 order. j \ \ $ ■ 



When I met Mr. Roth again — which 

 you may be sure I did the. first chance 

 I got — he rather bowled me over by 

 saying, in his quiet, modest way: 



"There is nothing miraculous about 

 my remembering anything I want to 

 remember, whether it be names, faces, 

 figures, facts or something I have read 

 in a magazine. 



"You can do this fust as easily as I 

 do. Anyone with an average mind can 

 learn quickly to do exactly the same 

 things which seem so miraculous when 

 I do them. 



"My own memory," continued Mr. 

 Roth,_ "was originally very faulty. 

 Yes it was — a really poor memory. 

 On meeting a man I would lose his 

 name in thirty seconds, while now 

 there are probably 10, boo, men and 

 women in the United States, many of 

 whom I have met but once, whose 

 names I can call instantly on meeting 

 them." 



"That is all right for you, Mr. Roth," 



I interrupted, "you have given years 

 to it. But how about me?" 



"Mr. Jones," he replied, "I can teach 

 you the secret of a good memory in 

 one evening. This is not a guess, be- 

 cause I have done it with thousands 

 of pupils. In the first of seven simple 

 lessons which I have prepared for 

 home study, I show you the basic prin- 

 ciple of my whole system and you will 

 find it — not hard work as you might 

 fear — but just like playing a fascinat- 

 ing game. I will prove it to you." 



He didn't have to. prove it. His 

 Course did; I got it the very next day 

 from his publishers, the Independent 

 Corporation. 



When I tackled the first lesson,, I 

 suppose I was the most surprised man 

 in forty-eight states to find that I had 

 learned in about one hour — how to re- 

 member a list of one hundred words 

 so that I could call them off forward 

 and back without a single mistake. 



That first lesson stuck. And so did 

 the other six. 



Read this letter from C. Louis Allen, 

 who at 32 years became president of 

 a million dollar corporation, the Py- 

 rene Manufacturing Company of New 

 York, makers of the famous fire ex- 

 tinguisher: 



"Now that the Roth Memory Course is 

 finished, I want to tell you how much I have 

 enjoyed the study of this most fascinating 

 subject. Usually these courses involve a 

 great deal of drudgery, but this has been 

 nothing but pure pleasure all the way 

 through. I have derived much benefit 

 from taking the course of instruction and 

 feel that I shall continue to strengthen my 

 memory. That is the best part of it. I 

 shall be glad of an opportunity to recom- 

 mend your work to my friends." 



Mr. Allen didn't put it a bit too 

 strong. The Roth Course is priceless! 

 I can absolutely count on my memory 

 now. I can call the name of most any 

 man I have met before — and I am 

 getting better all the time. I can re- 

 member any figures I wish to remem- 

 ber. Telephone numbers come to mind 

 instantly, once I have filed them by 

 Mr. Roth's easy method. Street ad- 

 dresses are just as easy. 



The old fear of forgetting (you 

 know what that is) has vanished. I 

 used to be "scared stiff" on my feet — 

 because I wasn't sure. I couldn't re- 

 member what I wanted to say. 



Now I am sure of myself, and con- 

 fident and "easy as an old shoe" when 

 I get on my_ feet at the club, or at a 

 banquet, or in a business meeting, or 

 in any social gathering. 



Perhaps the most enjoyable part of 

 it all is that I have become a good 

 conversationalist — and I used to be as 

 silent as a sphinx when I got into a 

 crowd of people who knew things. 



Now I can call up like a flash of 

 lightning most any fact I want right 

 at the instant I need it most. I used 

 to think a "hair trigger" memory be- 

 longed only to the prodigy and genius. 

 Now I see that every man of us has 

 that kind of a memory if he only 

 knows how to make it work right. 



I _ tell you it is a wonderful thing, 

 after groping around in the dark for 

 so many years to be able to switch the 

 big search-light on your mind and see 



instantly everything you want to re- 

 member. 



This Roth Course will do wonders 

 in your office. 



Since we took it up you never hear 

 anyone in our office say "I guess" or 

 "I think it was about so much" or "I 

 forget that right now" or "I can't re- 

 member" or "I must look up his name." 

 Now they are right there with the an- 

 swer — like a shot. 



• Have you ever heard of "Multigraph" 

 Smith? Real name H. Q. Smith, Di- 

 vision Manager of the Muftigraph Sales 

 Company, L,td., in Montreal. Here is 

 just a bit from a letter of his that I 

 saw last week: 



"Here is the whole thing in a nutshell: 

 Mr. Roth has a most remarkable Memory 

 Course. It is simple, and easy as falling 

 off a log. Yet with one hour a day of prac- 

 tice anyone — I don't care who he is — can 

 improve his Memory 100% in a week and 

 1,000% in six months." 



My advice to you is don't wait an- 

 other minute. Send to Independent 

 Corporation for Mr. Roth's amazing 

 course and see what a wonderful mem- 

 ory you have got. Your dividends in 

 increased earning power will be enor- 

 mous. 



VICTOR JONES 

 Send No Money 



So confident is the Independent Cor- 

 poration, the publishers of the Roth 

 Memory Course, that once you have 

 an opportunity to see in your own 

 home how easy it is to double, yes, 

 triple your memory power in a few 

 short hours, that they are, willing to 

 send the course on free examination. 



Don't send any money. Merely mail 

 the coupon or write a letter and the 

 complete course will be sent, all charges 

 prepaid, at once. If you are not en- 

 tirely satisfied send it back any_ time 

 within five days after you receive it 

 and you will owe nothing. 



On the other hand, if you are as 

 pleased as are the thousands of other 

 men and women who have used the 

 course send only $5 in full payment. 

 You take no risk and you have every- 

 thing to gain, so mail the coupon now 

 before this remarkable offer is with- 

 drawn. 



FREE EXAMINATION COUPON 



Jnoeptnotnt jforpraiioo 



Division of Business Education, 

 Dept. 558, 119 West 40th St., New York 



Publishers of The Independent, "The 

 Most Satisfactory War Journal in 

 America." 



Please send me the Roth Memory 

 Course of seven lessons. I will either 

 remail the course^i-to you within five 

 days after its receipt or send you $5. 



Name 



Address 



Nat. Geog. 8-18 



