Save the 



Thoughtless 



WS.S. 



WAR SAVINGS STAMPS 



ISSUED BY THE 



UNITED STATES 

 GOVERNMENT 



ars 



"l got the sweetest hat today. And, my dear, of course, 

 I didn't really need it, but — " 



* * * * 



"What if it is only a few blocks? Here, taxi!" 



* * * 



"2 know I'd feel a, lot better if I ate less, but I simply 

 must have a big order of — " 



Over there in the Picardy mud, pock-marked with, 

 significant craters and "plum-caked" with unspeakable 

 things that once were men, our soldiers, can't hear all 

 that some of us are saying. Good that they can't, isn't 

 it? It wouldn't make it any easier to stand firm against 

 those blood-crazed, grey hordes who come on wave 

 after wave because they believe their Kaiser is "God's 

 anointed shepherd of the German people." 



It isn't that we Americans are a selfish people. We- 

 have simply been thoughtless. 



Money is needed to win this war — let's give it. So far, 

 -we have been asked only to lend — to lend at a good round 

 4% interest. Turn your THOUGHTLESS dollars into- 

 War Savings Stamps. 



NATIONAL WAR SAVINGS COMMITTEE, 

 WASHINGTON 



ibutcd through Division oj Advertising United Slates Gov't, Gomnu on Public Information 



Jhis space contributed for Ihc Winning of the Wat bg 



SWIFT & COMPANY, U. S. A. 



"Mention the Geographic — It identifies you." 



