played 



ONIGHT in No Man's Land ! Through all 

 that wild inferno — shrieking shells and spewing 

 shrapnel and stuttering machine guns and 

 clanking, crunching tanks — on the tiniest and cheeri- 

 est of mechanisms hangs the destiny of the world. 

 Never before, in all history's wars, has Time 

 so appallingly vital a part. The grim significance of 

 'zero hour" has burned this deep into the minds of our boys 

 over there: unless their watches are in step with those of the 

 fire-control, they will be wiped out by their own guns. Des- 

 perate, blood-bought raids over the top, useless if delivered out 

 of unison, become irresistible when timed to the tick of an Elgin. 



Elgins! Guiding stars to our Emergency Fleet — trusted 

 companions of a great Polar explorer — pathfinders for intrepid 

 government scientists — official chronometers of our destroyers 

 and torpedo boats! 



Thousands of Elgins are used by the Government in our 

 Navy — tens of thousands by our Signal Corps — and along 

 that surging battle-line in France hundreds of thousands of 

 Elgins are in hourly use by the fighting men of America and 

 her gallant Allies — 



— a war essential of the first rank. 



EJLGIW H^TIONAL WATCH C©. 9 Ml,OW 9 XJ*S*A* 



Om of 'Jffu, fanwuAs 



'Mention the Geographic — It identifies you." 



