The fireman was not to blame 



GOING business is burning up ! 

 Why doesn't the fire-bucket hop off the 

 shelf and hurl its wet contents into the heart 

 of the oncoming fire? 



Why doesn't the stand-pipe hose unroll 

 itself and the big valve automatically turn on 

 the water? 



Why doesn't the chemical-extinguisher 

 tip itself upside down and pump itself dry? 



That is what you think when you realize 

 your business is being burned up. What you 



then want, to save your business, is something 

 that will jump into action on its own hook, 

 as if your business salvation was worth an 

 effort. 



Apparatus that depends on the human 

 element will fail ninety-five times out of 

 one hundred, says a great ex-fire chief of 

 New York City. 



Fire-buckets, hose, and chemicals are all 

 right if somebody is there to use them. 

 Fireproof walls, metal trim, metal furniture, 



