Why Teeth Lose Their Glitter 



All Statements Approved by High Dental Authorities 



You Leave the Film See the Difference 



Why do well-brushed teeth discolor and decay? Pepsodent is based on pepsin, the digestant of 



Why does tartar form? albumin. The film is albuminous matter. The 



Why does pyorrhea start? object is to dissolve the film, then to constantly 



Millions of people are asking those questions, P revent its accumulation. 



and the answer is this:— Ordinary pepsin will not serve. It must be acti- 



A slimy film constantly forms on your teeth. It vated > and the usual a § ent is an acid harmful to 



clings to the teeth. It gets into crevices, hardens teeth. 



and stays, and your brushing doesn't remove it. But science has now found a harmless activating 



And most tooth troubles are due to that film. method. Five governments have already granted 



That film is what discolors-not your teeth. It patents. That method, employed in Pepsodent, 



hardens into tartar. It holds food which ferments makes teeth- cleaning vastly more effective, 



and forms acid. It holds the acid in contact with Able authorities have made clinical tests of Pep- 



the teeth to cause decay. sodent. In thousands of cases they have watched its 



Millions of germs breed in it. They, with tartar, efficiency. Now we are urging all people to prove 



are the chief cause of pyorrhea, and many internal it in their homes. It means results you do not get 



troubles are due to them. without it, and they are all-important. 



These facts have been known for years. But Send the coupon for a One- Week tube. Use it 



dental science found no way to effectively combat like any tooth paste. Note how clean your teeth 



the film. A vigorous dental cleaning from time to feel after using. :Mark the absence of the slimy 



time was needed to remove it. film. See how teeth whiten as the fixed film dis- 



Now a way has been found to combat it. That appears, 



way is embodied in a dentifrice called Pepsodent. That film is your teeth's chief enemy. One week 



You can prove it, as thousands have, by a simple will show you that you can combat it. Then you 



one-week test. This is to urge that you do it— at will always clean your teeth, we think, in this scien- 



our cost. i ,! l v tine way. Cut but the coupon now. 



Return your empty tooth paste tu bes to the nearest Red Cross Station 



]D^3 Y\ Cf /* T y\*i i One- Week Tube Free 



■» | J «^ U^ICT J V fc I THE PEPSODENT CO., 



RE6, US * ] Dept. 204, 1 104 S. Wabash Ave. 



The New-Day Dentifrice Chicago, 111.: j 



r Mail One-Week Tube of Pepsodent to | 



A Scientific Product — Sold by 1 I 



] Name [ 



Druggists Everywhere I 



(136) I Address i 



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"Mention the Geographic — It identifies you." 



