ERO HOUR in a great munition plant! 

 Uncle Sam's massive moguls are on track, the 

 great ships of his Emergency Eleet are strain- 

 at their cables, ready to dash to the front with 

 stupendous machinery of war — on schedule time! 

 America's genius for organization strikes twelve 

 in those magic words, on schedule titne. The executive's desk 

 is Industry's "fire control." 



Uncle Sam wants every Elgin military watch the factory 

 can possibly turn out for the boys over there — wants more 

 Elgins for his Navy, his Railways and his Emergency Eleet. 

 This reduces the output of civilian watches, denying Elgin 

 the pleasure of serving thousands of waiting customers. 



Patriots agree that Uncle Sam's wartime watch needs 

 are absolutely priority orders. Every ounce of Elgin energy 

 and skill is being poured into their execution — with full 

 confidence that loyal citizens will cheerfully stand back of 

 this policy of giving Uncle Sam priority till this war is won. 



Elgin duality never wavers. Each Elgin produced is the best that modern 

 skill can build for the i>ur$ose and the trice — whether Elgin Streamline, Lord or 

 Lady Elgin, B. IV. Raymond, Father Time, Elgin military WatcJi — or any other 

 model that bears the time-honored name of Elgin. 



"Mention the Geographic — It identifies you." 



