JVORY Soap is acceptable to practically everybody 

 for the toilet. The white cake is pleasing to the eye. 

 Its sweet, natural, unobtrusive odor suggests cleanliness. 

 Its thick, soft, bubbling lather feels grateful to the skin. 

 It cleanses thoroughly without smarting or burning. 

 It rinses easily leaving no sign of unsightly gloss. 

 Anyone can offer Ivory Soap with entire confidence to 

 anyone else, for almost everyone uses it at home. 



IVORY SOAP 



99 44 



100/° 



PURE 



"Mention the Geographic — It identifies you." 



