THE FRANKLIN CAR 



AND TODAY'S STANDARD OF MOTOR CAR SERVICE 



Frequently special conditions give 

 new significance to old facts. And now 

 is the time when conditions give added 

 importance to the long-established 

 economy facts of the Franklin Car — 

 a steady day-by-day delivery of 



20 miles to the gallon of gasoline — 

 instead of the usual 10 

 10, 000 miles to the set of tires — 

 instead of the usual 5, 000 



For the Nation needs economy of 

 gasoline and tires — and an efficient 

 automobile can do much to bring it 

 about. 



The simple Franklin facts speak for 

 themselves. 



If all cars were as efficient as the 

 Franklin, the result would be a saving 

 this year of 400,000,000 gallons of 

 gasoline and $192,000,000 worth of 

 tires. 



For sixteen years the Franklin Car 

 has delivered an economy ahead of the 

 times, and has won every prominent 

 official economy test ever held. 



Moreover, the Franklin depreciates 

 50% slower than the average car — an 

 important fact, now that motor cars 

 must give longer service than ever 

 before. 



This remarkable economy and long 

 life is due to engineering principles of 

 Direct Air Cooling, Light Weight, 

 and Resilient Construction, as opposed 

 to water cooling, heavy weight, and 

 rigid construction. 



The Franklin Car delivers a war- 

 time motoring service simply because 

 the Franklin Company has held true to 

 the principle that the main object in 

 owning an automobile is transportation 

 with the greatest comfort, safety, and 

 reliability — at the least expense. 



FRANKLIN AUTOMOBILE COMPANY, SYRACUSE, NEW YORK 



Orders for Franklin Cars for post-mar delivery mill 

 be filled in the order of their receipt by our dealers. 



''You can tell a real patriot by the way he works — Full-time work by both employers and 

 wage earners will win the war."— W. B. Wilson, U. S. Secretary of Labor. 



"Mention the Geographic — It identifies you." 



