A New Power Plant 

 for the Pierce-Arrow 



THE Pierce-Arrow has a new engine of 

 greater power. This engine has been de- 

 veloped by Pierce-Arrow engineers. They 

 have named it The Dual Valve Engine. 



The increased power it yields adds to the 

 comfort and convenience of the Pierce- 

 Arrow Car. This comfort and convenience 

 are enhanced by the perfect control. With 

 the new engine one can go from five miles 

 an hour to seventy and back again to five on 

 high gear. This almost eliminates the neces- 

 sity of shifting gears — either on hills or in 

 traffic. 



It offers more power with no greater 

 weight, more speed with less gasoline, more 

 flexibility with less gear shifting. It is cool- 

 er, quieter and quicker than any previous 

 Pierce-Arrow. 



The new engine is no sudden innovation. 

 It is the result of years of careful experi- 

 ment. It is in line with the steady develop- 

 ment of the Pierce-Arrow. It is in harmony 

 with the policy that no changes should be 

 made until a real improvement had been 

 perfected. 



Pierce-Arrow 



THE PIERCE-ARROW MOTOR CAR CO. 



BUFFALO, N. Y. 



"Mention the Geographic — It identifies you." 



