hy Korea earner 



Encased in a body of gold or silver lies the 

 real reason for the existence of any watch — 

 its works. 



The surface may be graced by delicacies of 

 refinement so beautiful to look upon that the 

 mind sometimes neglects to investigate the 

 inner mechanism, which makes a watch either 

 a reliable timepiece or simply an ornament. 



But to the horological experts of a nation — when select- 

 ing an official timepiece — nothing counts but accuracy. 



So Korea came to Waltham for Time. Because she 

 found there a degree of time-keeping dependability that 

 was unapproached even by the famous watches of 

 Switzerland, England or France. 



y ijour watch selection 

 uld be a WaJthai . 



Because — the name "Wal- 

 tham" means that inside the 

 case has gone more than a half- 

 century of watch making experi- 

 ence. Since 1854 the popular 

 saying has been: " If you wart 

 to know the correct time, find 

 the man with a Waltham." 



Because — nothing will give you 

 greater confidence in your watch 

 than the knowledge that it bears 

 the name of an institution which 

 has contributed more improve- 

 ments to the art of watch-making 

 than any other factory in the 

 world. 



The Riverside 



The most dependable moderate price 

 watch in the world 



Patronize the jeweler who recommends 

 Waltham Watches because he is an expert 

 with intimate knowledge of those mechanical 

 details which give time-keeping perfection. 

 Ask him to show you the Riverside, a mod- 

 erate price Waltham, made in five sizes — 

 three for men and two for women. Here is a 

 watch which brings to its owner a feeling of 

 gratification that his daily work and play are 

 timed by a masterpiece enshrining all those 

 superiorities which have made 



WALTHAM 



THE WORLD'S WATCH OVEFL TIME 



"Mention the Geographic — It identifies you." 



