International Agricultural Institute. 19 



our publications in their own language. This may in a few 

 years cover a portion of the expenses of translation and 

 printing. There is another source of income, however, which, 

 with necessary precautions, may prove useful not only finan- 

 cially, but also from the point of view of the practical agricul- 

 turist. I speak of advertisements. The precautions to be 

 taken are the following, which are the outcome of a decision 

 arrived at on this subject by the Permanent Committee, which 

 has approved of a draft contract in which these conditions 

 have been included. 



1. The advertisements are to be published in a separate 

 section, which, according to the needs of the reader, can be 

 easily detached from the volume. 



2. It is to be clearly stated in each advertisement section 

 that the Institute takes no financial or moral responsibility in 

 regard to the said advertisements. 



3. The advertisements must be confined to agricultural 

 matters. 



In the contract to which I have referred, these conditions 

 are set out in the most formal manner under pain of imme- 

 diate revocation. 



This publicity will be received with enthusiasm by practical 

 agriculturists, who will thus learn where they can obtain 

 directly articles which they are not at present able to obtain 

 at any price, or which they can only obtain through middle- 

 men, whose intervention is often extremely costly. This is 

 especially true of the products of distant countries. Adver- 

 tisements in publications like ours, which go out to the entire 

 world, may have in time a real influence on the trade between 

 different parts of the world in certain products — fruit,' seeds, 

 agricultural machinery, &c. According to the contract men- 

 tioned above, we may hope to receive for advertisements 

 only ,£1,200 at least in 1912, ,£2,000 in 1913, and more than 

 ^"4,000 in 1 91 5. We do not wish to rely upon revenues 

 which are not absolutely certain, but the figures from these 

 two classes of revenue — subscriptions and advertisements — 

 are, in our opinion, destined to increase, and perhaps in two 

 or three years they may cover to a great extent the expenses 

 of the editions in the principal languages of the world. It 



