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Peter Henderson & Co., New York 



■ 



THE REASONS WHY 



. . GROWERS 



IMPORTERS 



• • • • 



• • • • 



— AND — 



j We no longer supply our seeds, bulbs, &c, to sell agaia 



SUPPLIERS | 



— OF — = 



BULBS 



Vegetable, FloWer and Farm [ 



....SEEDS.... I 



also dealers in 3 



IMPLEMENTS, I 

 TOOLS, FERTILIZERS, j 

 INSECTICIDES, ETC. j 



I iiiitiiiiiimiiiiiiiiiimiiiiK # 1 1 ■ 1 1 1 1 1 1 1 ■ i 1 1 : 1 1 1 1 a ! ii i ■ J 



Henderson's Superior I 



SEEDS, BULBS, &c. | 



are only supplied by us 



Difecfe to the planter. I 



THAT IS— We do not Supply Dealers. | 

 Storekeepers, &c , to Sell Again = 



jj. . . BUT WE STILL SUPPLY... j 



FLORISTS' 1 



AND 



MARKET GARDENERS' I 



£^~For their own Planting.^y I 



AS HERETOFORE AT OUR 



Lowest Wholesale pricey I 



WE HAVE, FOR SOME YEARS, APPRECIATED THE INCREAS- 

 ING DIFFICULTIES OF DOING BOTH A JOBBING BUSINESS 

 AND THE SUPPLYING OF CONSUMERS DIRECT 



THE DIFFICULTY IN A NUT SHELL IS THIS: 



Those Buying to Sell Again 

 Want the Cheapest. 



Those Buying for their Own 

 Planting Want the Best. 



To Supply Both the Best and the Cheapest 



And Suit Both Class of 

 Buyers. 



Is Manifestly Impossible. 



It is simply the old story of trying to ride two horses at once. We felt that the time had come when 

 it was necessary to do one of two things— either reduce otir high standards of quality, produce our seeds, 

 etc., more cheaply and cater for the dealers' trade — or discontinue the distribution through dealers, store 

 keepers, etc., and supply the planter direct with the best seeds, bulbs, etc., in the world. 



Having been extensively engaged in both market gardening and commercial floriculture for many 

 years-the importance of "superior seeds that produce superior products" is so instilled into us that we 

 would not even consider the suggestion of cheapening our seeds for the dealers' trade, so we determined to 

 "only supply the planter direct with the best seeds in the world" at the lowest price possible commensurate 

 with superior quality. 



As this Wholesale Catalogue will go only to large professional growers of either vegetables or flowers 

 for market, it is unnecessary for us to go into any explanation of the difference between "best" and "cheap" 

 seeds. You no doubt all know from experience that " blood will tell" in seeds as well as in animals, and all 

 progressive gardeners and florists realizing that their profits for a whole year depend upon the seeds they 

 plant, avoid " cheap " seeds as being poor economy. 



While we do not wish to appear egotistical, yet in justice to ourselves and our seeds, and for the 

 benefit of people who have never dealt with us, we claim to be the pioducersand distributors of the BEST 

 SEEDS AND BULBS IN THE WORLD— it is our business and our profession. We know thai 

 planters of seeds buy them entirely on confidence ; we realize that to lose a man's confidence is to lose his 

 patronage. If you have never used our bulb, TRY THEM THIS YEAR, and we will try and retain your 

 confidence as we have succeeded in doing with annually increasing thousands for over half a cemury, and 

 we promise you all that under our new system of ONLY SUPPLYING TO THE PLANTER 

 DIRECT, we shall spare no expense or trouble to make our seeds even better than ever. 



