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PETER HENDERSON & CO., NEW YORK. — WHOLESALE CATALOGUE. 



Peter Henderson & Co., New York 

 growers } _ The r easons why- 



Importers and Suppliers \ 



-OF- J 



Vegetable FloWer and Farm J We no lon £ er SU PP')' our seeds t0 sel1 a E ain 



J 



i 

 i 



Henderson's Seeds, &c.( 



• • • SEEDS 



also dealers in 



IMPLEMENTS, 



TOOLS, FERTILIZERS, 



INSECTICIDES, ETC. 



WE HAVE, FOR SOME YEARS, APPRECIATED THE INCREAS- 

 ING DIFFICULTIES OF DOING BOTH A JOBBING SEED 

 BUSINESS AND THE SUPPLYING OF CONSUMERS DIRECT. .. 



THE DIFFICULTY IN A NUTSHELL IS THIS: 



Those Buying to Sell Again f Those Buying for their Own 

 Want the Cheapest. J Planting Want the Best. 



To Supply Both the Best and the Cheapest 



are genuine 



ONLY 



when purchased from us 



And Suit Both Class of 

 Buyers. 



Is Manifestly Impossible, 



DIRECT. 



THAT IS— We do not Supply Dealers, 



Storekeepers, &c— to Sell Again. 



BUT WE STILL SUPPLY 



FLORISTS'.... 



AND 



riARKET GARDENERS' 



with our superior 

 • SEEDS • PLANTS . BULBS • &c • 



J^-For their own planting..^ 



AS HERETOFORE AT OUR 



Lowest Wholesale Prices. 



It is simply the old story of trying to ride two horses at once. We felt that the time had come when 

 I it was necessary to do one of two things— either reduce our high standards of quality, produce our seeds 

 | more cheaply and cater for the dealers' trade— or discontinue the distribution of our seeds through dealers— 



and supply the planter direct with the best seeds in the world. 

 ' Having been extensively engaged in both market gardening and commercial floriculture for many 



| years— the importance of "superior seeds that produce superior products" is so instilled into us that we 



would not even consider the suggestion of cheapening our seeds for the dealers trade, so we determined to 

 ' "only supply the planter direct with the best seeds in the world" at the lowest price possible commensurate 

 | with superior quality. 



As this Wholesale Catalogue will go only to large professional growers of either vegetables or flowers 

 ' for market, it is unnecessary for us to go into any explanation of the difference between "best" and "cheap" 

 | seeds. You no doubt all know from experience that "blood will tell" in seeds as well as in animals, and all 

 progressive gardeners and florists realizing that their profits for a whole year depend upon the seeds they 

 ' plant, avoid ' cheap" seeds as being poor economy. 



| While we do not wish to appear egotistical, yet in justice to ourselves and our seeds, and for the 

 benefit of people who have never dealt with us, -we claim to be the producers and distributers of the BEST" 

 1 SEEDS IN THE WORLD— it is our business and our profession. We know that planters of seeds buy 

 i them entirely on confidence ; we realize that to lose a man's confidence is to lose his patronage. If you have 

 never used our seeds, TRY THEM THIS YEAR, and we will try and retain year confidence as we have, 

 succeeded in doing with annually increasing tnousands for over half a century, and we promise you all that 

 under our new system of ONLY SUPPLYING OUR SEEDS TO THE PLANTER DIRECT, 

 we shall spare no expense or trouble to mak<- nurseeds even better than ever, 



