^efgce to (gtglogde |^o. 36. 



■"'REQUENT inquiries are made as to whether I furnish designs, make surveys, planting plans and 

 tjirlr other preliminary work belonging to landscape architecture. I do not. Since my business became 

 •-txijil: well established it has been conducted on the principle of furnishing the best jilanting material 

 obtainable on the l)est possible terms, without assuming to furnish designs, etc., properly belonging to 

 those specially fitUMl by education and ability for the landscape architect's work. A landscape architect 

 suould no more be an adjunct or employe of the nursery business than a building architect the agent for a 

 lumber merchant, marble factory or brick yard. 



Both in f umishing planting material aad in landscape architecture the best results obtain only when 

 the artist isfree to give the client his best thought to the problem in hand, independent of the mercliaut or 

 nurseryman furnishing the stock ; and in like manner the planting material is usually furnished to better 

 advantage by responsible houses direct, without assumption or conti'ol on the part of the landscape archi- 

 tect in conducting the commercial part of the business. 



From an exijerience gained in furnishing many of the leading Public Parks, other institutions and pri- 

 vate estates of the country for the past dozen years or more, and familiarity with the work of the different 

 styles of landscape treatment in many different sections, I am always glad to advise with customers or 

 coiTespondents on this subject, with the view of their obtaining, with planting plans as with material, 

 the best service and most satisfactory results. 



For securing these best results, reliable material in good condition should be obtained in all cases. 



Through my various foreign correspondents and collectors, and having grown and selected here in 

 different localities the finest stock in this country, I am able to offer special inducements to all pui-chasers 

 who prefer dealing with a responsible party direct, and wish to rely upon a complete and careful .selection, 

 such as they would make for themselves. 



Perhaps no greater mistake is made by intending purchasers than in supposing it is necessary to go or 

 send "direct to the nursery" for what is needed. In ''the olden time" this might have been advantage- 

 ous, but with present facilities of production and distribution it is much like going direct to a mill or 

 factory for fabrics ; or the primitive method of seeking to obtain artisan's products from the workman, 

 rather than at stores and places where the aggregate results of labor can be selected and procured at 

 reasonable prices. 



Going to a nui-sery is often a waste of time. One may find abundance of what is not wanted, perhaps 

 little that is required, and of that, such as might have been readily secured without that trouble in order- 

 ing of a responsible house at equally favorable rates, or even lower prices. 



The margin between many so-called "wholesale prices" to private purchasers and what the same 

 stock can be furnished for by one of experience and resources is frequently sufficient to give a customer a 

 good discount below such prices, and a reasonable profit for handling the material besides. 



With extended facilities for securing the greatest variety of this material at lowest cost of production, 

 and with large ilirect imijortations, I am able to supply the best in the market at lowest pi ices. 



Particular attention is giveu to furnishing large lists, or large quantities of any particular kinds com- 

 plete as one order, on specially favorable terms. 



This feature of my business is well organized, and perhaps more complete than that of any other 

 responsible house. The continued increase in my list of patrons, of the largest and most critical purchasers 

 in the country, would indicate that the system is generally appreciated. 



Besides saving the trouble of sending various orders for the same list, the possibility of being ilisap- 

 pointed at the end of the season in not securing certain kinds is largely avoided. 



Those novelties of the past year worthy of trial are marked (*) and will be found undei- their respect- 

 ive headings. 



It is better to have orders entered as far in advance of the shipping season as possible. 



Early ordei-s secure first selection without extra cost. 



Particulars of World's Fair award will be found on pages 25 and 28. 



FRED'K W. KELSEY, 



Cable address, KELENWOOD, NEW TOBK. 145 Broadway, i\ew VorU. 



Head Gardeners. 



Having frequent applications for fiardeners and Assistant Gardeners, I keep on file the names of such 

 as are available and that I think may be recommended, or may fill positions satisfactorily. I shall be glad 

 to advise correspondents at any time regarding these positions and as to reliable, tnistworthy parties for 

 filling them. 



