8 



THE FLORAL IVORLD 



The Floral World 



PUBIilSHED MONTHtiY BY THE 



FLORAL WORLD COMPANY, 



13 to 14 South Limestone Street, 

 Speingfielo, Ohio. 



Subscription Price, 25 Cents a Year. 



Correspondence invited from all persons interested in 

 flowers, Write us your experience with plants. 



OUR EDITORIAL PLAN 



Each month we give $50.00 in cash prizes for 

 the best contributions that reach us. The first 

 prize will be $20.00 ; second, $15.00 ; third, $10.00 ; 

 fourth, $3.00 and fifth $2.00. 



Our subscribers will award the prizes. 

 Each one can vote— blank coupons or ballots 

 will appear in every issue. The amounts off er ed 

 will be paid to the persons whose articles re- 

 ceive the greatest number of votes. 



We now request articles for publication 

 February. These must not exceed three hun- 

 dred words in length, and must be in our hands 

 by January 1. If we receive more articles than 

 can be published in January issue, the most 

 seasonalole ones will be run in that number and 

 the remainder held for subsequent months. 



Ballot for vote on January article will 

 appear in that issue, the awards to be made 

 public in April number. It is now time for a 

 vote on the articles in this issue. Every sub- 

 scriber for The FLORAii World is urged to 

 at once fill out and send us this coupon. 





















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WE SHOULD STUDY THE ''WHY" 



Hundreds of flower lovers read floral 

 magazines and waste on bulbs that fail 

 enough money for a bountiful supply 

 of perfect blossoms from the green- 

 houses, yet seldom produce a flower. 

 One reason is aptly expressed in the 

 language of the king to Paul, ''Much 

 learning hath made thee mad." 



For, one paragraph in "The Only 

 True Guide to Successful Flower Grow- 

 ing" states that bulbs must be covered 

 in a dark place, and in the same pam- 

 phlet a subscriber's experience advises 

 light. Again, the amateur reads, "use 

 rich soil," and another "experienced 

 grower" writes that it is immaterial. 

 But, as the former method seems most 

 in favor, the puzzled beginner stuffs the 

 earth with fertilizer, and the rich soil 

 process is settleu — so is the fate of 

 the bulb. The poor unfortunate reads 

 on, "liiis plant requires plenty of wa- 

 ter." He pours on the liquid, and the 

 next step is accomplished. If the bulb 

 survives the flrst step, this drenching 

 performance is all needed for a finish- 

 ing process. 



The truth is, amateurs do not realize 

 that successful flower culture requires 

 study. In this "off month" of Decem- 

 ber is a good time to do a lot of think- 

 ing about the nature of a plant — how it 

 generates and breathes like ourselves. 

 Yes, and it will sulk, too, if not prop- 

 erly cared for and given attention 

 whenever needed. 



Thoughtfully note how one loves the 

 sun while another prefers a cool, re- 

 tired spot, and all will pme and droop 

 away if we forget that all they ask is 

 good food, pure air and water. And 

 they love a bath. Wrap a cloth around 

 the earth and immerse the tops in 

 plenty of clean water — see how they 

 strengthen up and thank you with 

 their fresh glow. Quarantine unheal- 

 thy plants, freely using the bath, and 

 you will not need insecticides. 



New Jersey. I. M. Stacy McLeod. 



