ABOUT OUR PLANS 

 FOR THE NEW YEAR 



The reception given The Floral World has been so cordial and so 

 encouraging that the publication will take its place as a permanent factor 

 in the world of periodicals. We have been greatly pleased to note the 

 evidences of an increasing interest in home flower growing that are con- 

 tained in the letters we receive. Our idea of a " people's floral magazine," 

 one devoted wholly to flowers and how to grow them, has been approved 

 by the many hundreds of subscriptions which have been sent in, and of 

 course we' like this, too. 



Our plans as set forth in the first issue of The Floral World will 

 be carried out. We will continue to publish onl}^ practical matter — articles 

 written by persons who succeed with flowers and whose advice will help 

 amateurs. Above everything, we want to make our little journal practical 

 and helpful. No professional florist or gardener will be permitted to write 

 for it. The conditions under which they grow plants are very different 

 from those in the average home. 



And it is flower growing in the home we desire to promote. Nothing 

 else will do more to make men and women better or will add so much to 

 their enjoyment of life. That The Floral World, with this aim and 

 purpose, is welcome, has been proved already. It will grow and become 

 better as new friends give it their support, but its object will always remain 

 the same as now. 



Every cent we spend for matter to be published in The Floral 

 World will go to our subscribers. They know the things which we want 

 to print, and for writing about these we offer liberal reward. For fuller 

 particulars see offer of prizes for contributions made on page 8. Our 

 readers award these prizes, and in this wa}^ the money goes to those who 

 forward the most timely and valuable articles — the ones which help in 

 growing flowers. Let us have your co-operation, both in the form of brief 

 letters for publication and by telling your friends of The Floral World 

 and asking them to subscribe for it. 



SEE CLUB PREMIUM OFFERS ON PAGES J5 TO 20. 



