AND FLOWERS 



YoL. XIT 



JUXE, 1903 



Xo. 2 



Copyrighted. 1903. by the Floral Publishing Company. Entered as second class matter at the Springfield, Ohio, postoffice. 



This departmpnt is under the entire charge of Mr. Eexford, and everything not signed by 

 another name is from his pen. Eeaders are cordially invited to correspond freely with Mr. 

 Eexford, addressing him in care of this otnee. 



FLORAL magazines, as a class, are 

 simply ^'organs" of some firm grow- 

 ing or dealing in plants and seeds, 

 and such ^'organs'** are intended to adver- 

 tise the business of those who publish 

 them. But th is magazine does not l^elong 

 to that class. It is meant to advertise 

 flowers, it is true, but flowers of any one's 

 growing. It is under the control of no 

 Arm. It is to advocate beautv, without 

 regard to the source of that beauty. So 

 do not be prejudiced by the idea that in 

 everv article lurks a cunningly devised 

 advertisement of the plants and seeds sold 

 by this, that, or the other firms whose 

 advertisements you may find in it. Eead 

 it, and patronize the florist whose adver- 

 tisement appeals to you most forcibly. I 

 sav this to correct an impression which 

 some have of the charact</r and intention 

 of the magazine. A lady, whose letter lies 

 before me, writes : "1 never want any- 

 thing more to do with mac^-azines puljlished 

 to 'boom' any particular firm of florists. 

 Everything in them seems colored by the 

 personality of that firm. If a plant is 

 written about, the article is sure to say 



before it ends, that you can procure it of 



. Insinuations are made that the 



plants sent out by other firms are not 

 to be depended on. All the honesty and 

 enterprise and intelligence in the trade is 

 monopolized bv the firm whose organ 

 makes a business of puffing them month 

 after month, if its statements are to be 

 believed. What we want is a magazine 

 that is independent of any such influence 

 — a magazine that tells how to 'grov: flow- 

 ers, and not whose flowers to grow." 



Such a magazine Home axd Flowers 

 aims to be. Buy your flowers wherever 

 you see fit to — onlv buy them somewhere, 

 or get them in some woaj. I don't care 

 where they come from. All I care about is. 

 to get yon so int':-rested in xlvm that you 

 can not get along wilhout tliem. If I 

 can do that I feel sure you will want, and 

 li-ill have, the magazine. 



Hi ^ ^ 



One of the aims of the magazine is — 

 practicality. I believe in sentiment, but 

 I want it to be practical sentiment. I am 

 led to sav this because a correspondent 

 writes to ask ''whv we can't have such 



