The Circulation Manager's Desk 



There are many departments in this maga- 

 zine, and it seems to me that the subscription 

 manager is entitled to one also. 



Mr. Eexford and the other editors ivrite ar- 

 ticles ever]/ month telling the people how to 

 inal'e their homes and their lives more beauti- 

 ful : but I'd lil-e to Inow how much good all 

 tlieir articles would do if there was no one to 

 lool- after the ivorl- of getting subscribers for 

 the magazine so that there man readers for 

 its articles. 



So I guess mi/ worl- is as important as theirs. 

 I cannot say to them, "I have no need of thee,'' 

 for I could not get subscribers for a magazine 

 if there ivas nothing in the magazine to sub- 

 scribe for. Neither can they say it to me. 



I presented the matter to the new publishers 

 in this light and they agreed that I should have 

 this page every month in which to tall-. That 

 is to say, I am to have it unless some advertiser 

 insists on taking it away from me. 



For I have much to talk ahout with our sub- 

 scrihers. I get your letters— piles of them — 

 every day, and I feel I am getting acquainted 

 with you and of course I like to talk a little 

 now and' then ivith people ivith whom I am get- 

 ing acquainted. Where is the woman who 

 would not. 



* >i- * 



About three months ago, I was invited to take 

 charge of the Subscriptiun Department of 

 Home and Flowers. As it is work that I like, 

 and with whicli I am familiar, I accepted tlte 

 invitation. The publishers gave me a very 

 short code of instructions: 



"Treat everyone right." 



"Increase the circulation." 



I liked the code. I believe the circulation of 

 Home and Flowers ought to be increased and 

 I believe in "treating people right." And I 

 want my friends, the subscribers to the maga- 

 zine, to help me in carrying out this code — 

 both parts of it. 



They can help me in the first part by letting 

 me knoiv when anything happens that is not 

 right. 



That things u-ill happen tvhich are not right 

 is just as crrldin as day and night. Letters 

 and other things will go astray in the mails 

 sometimes. Orders will be misunderstood, and 

 as long as work has to he done by fallible men 

 and women, mistakes will be made. Of course, 

 if a mi.stake is once made, there is no way in, 

 which it can come to my knowledge unless*you 

 tell me about it. 



So I vHint you to help me out in the matter 



of "treating everybody right" by letting me 

 knotv whenever anything happens that is not 

 right. 



* * 

 A WOBD ABOUT PREMIUMS. 



Nearly all the premiums we supply are sent 

 direct from the persons who supply them to the 

 subscriber. With plants, of course, this is ab- 

 solutely necessary. They mtist be sent direct 

 from the greenhouses. With the other premi- 

 ums, it is the )nos^ convenient plan and is 

 usually the best for the subscriber. The per- 

 sons W!]to are in the business can pack and mail 

 their things better than we can. 



But while this plan has i'S advantages, tt 

 lias the disadvantage that we hare to depend 

 on these other concerns to "treat our sub- 

 scribers right," and if they fad to do so^ we 

 don't know it unless our sulfscribers send us 

 word. 



Of course, we aim to arrange for these pre- 

 miums only with strictly reliable concerns, upon 

 whom we can depend to "treat our subscribers 

 right." Btit we may make a mistake sometimes 

 in our selection and even the most reliable con- 

 cern may make a mistake sometimes in filling 

 an order. 



So you see if I am going to obey my code 

 of ij}structions and "treat everybody right" how 

 much I need your help and cooperation. 



And I feel very sure that yoii are all going to 

 give me all the help you can. 



Then in the other half of the code, I an) going 

 to need your tielp too. For how can I, sitting 

 at my desk in a tall office budding in a city, 

 increase the subscription of Home and Flow- 

 ers unless I have the cooperation and help of 

 you, my friends, ivho are out among the people 

 who love fioH-crs, and love their homes? 



THE 10 CENT OFF EE 



The publishers could not repuhlish in this 

 number the premiums offered for clubs of ten 

 cent subscribers, but you wdl fi.nd them in the 

 Jidy and August numbers. You wdl be glad 

 JO know that the work is going on nicely, and 

 Home and Flowers is thus reaching many new) 

 homes. 



But I see I have talked as )nuch as the space 

 idlowed me will permit, so I will have to leave 

 this subject and tale it up with you next month. 



Wishing a happy and beautiful home and life 

 to everyone of our subscribers, I am. 

 Yours very cordially, 



DOEA L. MOOEE, 

 Manager Subscription Department Home and 

 Flowers. 



