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The Eastern Fruit Growers' Association elected the follow- 

 ing officers : As President, Mr. S. L. Lupton, Winchester, Va. ; as 

 Vice-President from West Virginia, Mr. C. W. Thatcher, Martins- 

 burg; Vice-President from Maryland, Mr. E. P. Cohill, Hancock; 

 Vice-President from Virginia, Dr. S. S. Guerrant, Callaway; Vice- 

 President from Pennsylvania, Mr. D. N. Minnick, Chambersburg ; 

 Vice-President from Delaware, Mr. G. L. Soper, Magnolia; as 

 Treasurer Mr. E. I. Oswald, Chewsville, Md. ; as Secretary, Mr. 

 N. T. Frame, Martinsburg, W. Va. ; as members of the Executive 

 Committee the five state vice-presidents as named above. 



I again extend to the Adams County Society the invitation from 

 the Eastern Fruit Growers' Association to become an affiliated mem- 

 ber; and to all of you as individuals the invitation to become mem- 

 bers. 



I want to read here a paper on marketing the York Imperial 

 apple. This paper was endorsed by the meeting on Wednesday. I 

 was requested to bring this paper before the five state meetings. 

 This paper is entitled "Styles in Fruit" and is relative to some mar- 

 ket problems. 



Styles in Fruit. 



In a recent issue of "Farm and Fireside" edited by our fellow 

 orchardist, Mr. Herbert Quick, of Morgan County, West Virginia, 

 appeared column after column of advertising matter addressed to the 

 farmers and the farmers' wives to convince them of the necessity of 

 dressing in an up-to-date style, filling their homes and barns with 

 up-to-date equipment and going to town in an up-to-date auto- 

 mobile. 



Mr. Quick's paper, as I understand, carries twice each month 

 to some half million homes this appeal to country people to send 

 their money to the cities — to the so-called trade and manufacturing 

 centers. Yet large as is the amount of such advertising carried by 

 "Farm and Fireside" it is but a drop in the bucket compared to the 

 whole volume of carefully prepared advertising matter going into 

 the homes of the producers in this country with the purpose and 

 intention of educating them up to the point of being up-to-date, of 

 keeping in style. 



This oft repeated and long continued appeal has produced a 

 marked eft'ect in the industrial life of this country. Countless cities 

 profiting in the hundreds of channels of trade opened up by the ad- 

 vertising campaigns of the last twenty-five years have doubled and 

 tripled in population; while the country districts offering only a 

 passive resistance to their exploitation by the cities have in very 

 many cases gone backward. 



The cities with the aid of their advertising compaigns have been 

 «;ending into country homes their patented luxuries and trade-mark 

 necessities at fancy prices ; while the country districts have blindly 

 competed with each other in the open market to dispose of their 

 foods, wools and cottons in bulk quantities with no thought to pro- 

 vide "styles" in raw materials and eatables so as to bring back from 

 the cities at fancy prices some of the money sent there for the 

 stylish but high-priced city products which the country people have 



