io6 



producing patented articles with which other plants could not com- 

 pete but almost without exception one of the most important de- 

 partments of such a plant putting out a specialty has been its adver- 

 tising department. 



Why shouldn't w^e in this section so organize and so advertise 

 that we can dictate the styles in apples in certain markets particular- 

 ly with reference to the York Imperial. Every apple of this va- 

 riety bears its own trade-mark, which we alone are producing in 

 commercial quantities. 



If the West Virginia, Virgina, Maryland and Pennsylvania 

 state societies will appoint committees, who can get together and 

 organize so as to devise and work a plan along this line which should 

 be possible for this section to get back in extra profits from our 

 apples some of the hard-earned money that we have sent to the cities 

 for stylish and high-priced but not yet needed derbies, hats, etc. 



