no 



turning of this fruit into more money. In other words it is a mar- 

 keting problem, rather than one of culture. We are beginning to 

 realize that the marketing of our fruits is a complex problem and 

 one that but few of our farmers can solve. It is because of this 

 that so many middlemen have become connected with our fruit 

 business. Granting that they are all honest, which we know is not 

 the case, even then the system of marketing through several middle- 

 men is an expensive system and one not favorable for the grower to 

 get the most out of his fruit. Some better system must be intro- 

 duced. This is a problem which confronts the fruit growers in 

 nearly every part of the country. The system that has solved the 

 problem for the agricultural folk in several sections of the country is 

 that of co-operative selling. The citrus growers of California con- 

 trol their own marketing system through the California Fruit 

 Growers' Association. In this way proper distribution is obtained 

 and top prices may be maintained. Before co-operation can succeed, 

 however, we must have developed a better system of packing, for 

 without uniform grading of a high character it is not possible for 

 the growers to market their own fruit. 



These are only some of the many problems that confront us as 

 fruit growers. We can never hope to have all our problems solved; 

 it is doubtful if we ever want to have them all solved, for a business 

 without problems would scarcely offer the attractions for the intel- 

 ligent young man whom we hope to have associated with us in this 

 great industry of fruit growing. 



