70 HARVESTING, STORING, AND MARKETING 



that the following conditions are either essential or highly de- 

 • sirable. 



In order to secure a large number of customers, it is necessar>^ to 

 locate near a large village or city on a road over which many consumers 

 pass daily. The possibility of securing a large number of repeat cus- 

 tomers is important. Tourists buy little more than they will eat in 

 the car. 



A long season of operation is important. A combination of fruits 



Fig. 38. This stand is quite attractive. It has good display space and 

 a variety of products. It is too close to the highway, and includes 

 products not grown in the section. 



with vegetables and perhaps with other products will lengthen the sea- 

 son of operation. 



Regularity of operation helps to build up a repeat trade. A large 

 amount of business is done over the weekend. 



The use of lights increases the length of daily operation and enables 

 the grower to sell to mam' customers who would not come during the 

 day. Water to keep products fresh and as a convenience for motorists 

 is desirable. 



A permanent stand is more attractive and should be used whenever 

 the volume of sales and the marketing period justify the investment. 

 However, the grower should not seek to build a store and should keep 

 his overhead investment down. 



