MARKETING 



71 



The general appearance of the stand and its surroundings are impor- 

 tant. In the studies mentioned, sales from unpainted stands amounted 

 to $81 per week, from painted stands $128 per week. The stand should 

 be located in a prominent position on a stretch of straight road or on a 

 broad hilltop and have adequate parking facilities on both sides of the 

 road, if possible. Traffic hazards should be avoided. The presence of 

 trees for appearance and shade is a distinct advantage. 



A good salesman, neat and courteous, who makes friends readily, is 

 a most important factor in making sales and building up a repeat trade. 



{W. F. Allen Oo.) 



Fig. 38.4. A most uninviting stand. Compare with Figs. 36 and 38. 



A good display of fresh produce of high quality is very desirable. 

 The produce should be kept fresh and attractive and free from the 

 appearance of having been sorted over at all times. 



Most operators find that prices somewhere between wholesale and 

 retail result in larger sales and greater income. Price tags may help sell 

 produce when the salesmen are busy. 



An attractive and distinctive name, easily remembered, with some 

 farm or horticultural or geographical significance, will help. 



Plans and estimates for suitable markets are available from various 

 colleges of agriculture. 



