72 HARVESTING, STORING, AND MARKETING 



Recent studies in the Hudson Valley section of New York 

 indicate that the grower may receive a greater net return for 

 tree-run sales when the entire crop is of high quality than 

 from grading and packing in the usual manner — that returns 

 when sold locally may be more satisfactory than when trucked 

 or shipped to New York City. The same situation may be true 

 in sections adjacent to other large centers of population. This 



is a very important con- 

 sideration to the grower. 



The Public Cold Stor- 

 age as a Selling Agency. 

 Since the advent of the 

 motor truck, the public 

 cold storage has become a 

 natural meeting place and 

 general center of informa- 

 tion for buyers. The stor- 

 age management now often 

 sells the fruit for the grower 

 without any charge in ad- 

 dition to the normal stor- 

 age rate. The amount of 

 fruit sold in this manner 

 is substantial; returns to 

 growers have compared 

 Fig. 39. An attractive stand for the favorably in many cases 

 sale of cider, freshly made. with those from other meth- 



ods of selling, and the prac- 

 tice is growing. Satisfactory results build business for the 

 storage management and ease the marketing problem for the 

 grower. 



The grower sets the figure which he desires to receive for 

 a given lot of fruit and the minimum that he would take for it. 

 He may revise these figures from time to time as market con- 

 ditions change. The storage management operates within this 

 range, keeping in touch Vv^ith the grower and seeking the most 



