74 HARVESTING, STORING, AND MARKETING 



California oranges are found in every hamlet in the coun- 

 try, put there and kept there through the application of the 

 principles outlined above, absolutely impossible of application 

 by the individual orange grower, perfectly possible for a strong 

 well-organized and well-managed association of growers. Com- 

 parison between citrus growing and apple growing is not en- 

 tirely safe because of the extreme centralization of the citrus- 

 producing areas, making organization comparatively simple^ 

 but commercial apple growing is tending toward restriction 

 to well-favored areas of intensive production, and apple 

 growers may learn a great deal in regard to marketing from 

 the orange, lemon, and grapefruit growers. 



5. The association may, by pooling orders, often purchase 

 supplies of all kinds needed by its members at a decided sav- 

 ing to the individual. This item has been one of the strong 

 inducements in some places to form such an organization. 



A Grower^s Organization 



The New York and New England Apple Institute is an 

 illustration of what growers acting jointly may do to help 

 themselves. It is a branch of the National Apple Institute 

 incorporated in 1935 as a membership corporation in New 

 York State. It serves New York and New England and co- 

 operates with similar agencies in other sections. 



It is a growers' organization, non-profit-making, formed 

 for the purpose of increasing the sale and consumption of 

 native-grown apples, to make the public more apple con- 

 scious, and to assist the apple industry in its marketing 

 problems. 



The grower members each year elect institute officers from 

 their own number. They engage a paid manager and neces- 

 sary office assistance. They derive their financial support 

 from a voluntary pledge of 1 cent per bushel of their commer- 

 cial crop of apples, culls and drops excluded. Growers pay 



