MARKETING 



77 



TABLE 6 



Apples — Unloads at New York by Rail (Including Boat) 

 AND Truck, 1932-39 



Figures given are carlot equivalents. 



Year 



Rail 



(including boat) * 



Truck 



Total 



1932 



9775 



3059 



12,834 



1933 



6511 



4179 



10,690 



1934 



5567 



4412 



9,979 



1935 



4814 



4762 



9,576 



1936 



3791 



4667 



8,458 



1937 



4113 



4152 



8,265 



1938 



3936 



5372 



9,308 



1939 



4047 



6570 



10,617 



Average 



5319 



4647 



9966 



* Boat receipts are insignificant. 

 Note increase in proportion of truck shipments. 



1939 unloads of oranges were 21,646 cars, bananas 11,773 cars, grapefruit 7559 cars. 



(6) Consider Functions Performed in Marketing, In 

 whatever manner fruit may be sold, the marketing of the 

 crop involves a number of distinct functions. Whether most 

 of the operations are performed by the grower or some other 

 agency, they represent a definite service rendered and entail 

 an unavoidable costc The operations named below enter into 

 the marketing of the commercial apple crop and must be per- 

 formed by someone: 



(1) Mobilizing or assembling fruit at local shipping point. 



(2) Grading, standardizing, and packing. 



(3) Transporting, carting, and delivering. 



(4) Storing and warehousing. 



(5) Disseminating or demobihzing at wholesale terminal and 

 markets. 



(6) Financing and assumption of risks. 



(7) Final distribution for consumption. 



