82 HARVESTING, STORING, AND MARKETING 



The percentages absorbed by the various agencies disclose that 

 40 percent of the sum paid by the housewife went to the 

 shipper. The shipper might be the grower, or a local dealer. 

 In the latter case, the grower^s percentage would be reduced 

 still further. 



It is estimated by the Department of Markets that savings 

 of 25(f could have been effected had the shipment been sent 

 to the Bronx Terminal Market near the consuming population 

 rather than to downtown New York with its congestion and 

 high marketing costs. The savings, it is argued, would elimi- 

 nate jobbers' margin and costs, increase the margins of shipper 

 and wholesaler and save the housewife money. 



A study of retail outlets for apples and other fruits was 

 made in the New York Metropolitan area in 1938 by the Co- 

 operative Research and Service Division of the United States 



TABLE 8 



Relative Quantities of Selected Fresh Fruits Sold Annually 

 Per Store by 3009 Retailers of Various Types, 

 New York City, 1937-38 



Average Quantity Sold Annually per Outlet 



Selected 



Fruit and 



Grocery Stores 



Pushcart 



Delica- 

 tessen 





Commodity 



Vege- 







or Wagon 



Meat 





table 



Inde- 



Chain 



Huck- 



Stores 



Markets 





Stores 



pendent 





sters 





No. of Stores. . . . 



1121 



479 



1219 



154 



22 



14 





1000 Ih. 



1000 Ih, 



1000 Ih, 



1000 Ih. 



1000 Ih. 



1000 Ih. 





50.8 



13.8 



7.0 



53.9 



8.2 



19.0 



Bananas 



19.4 



7.8 



6.0 



3.3 



8.5 



9.6 





59.4 



21.2 



26.2 



22.4 



16.5 



22.4 



Grapefruit 



28.9 



10.1 



10.7 



9.4 



8.7 



8.6 





15.5 



3.7 



4.2 



15.2 



2.0 



4.7 



Total fresh fruit 



174.0 



56.6 



54.1 



104.2 



43.9 



64.3 



