88 



HARVESTIXG, STORIX'G, AXD MARKETING 



cent carried Eastern apples and 11 percent Western apples 

 throughout the year. Forty-seven percent of the hucksters 

 carried oranges the year rounds but only 5 percent carried 

 apples. 



If modified atmosphere storage or some other device will 

 make really fine apples as available as oranges everywhere all 

 the time, this may make a tremendous difference in the present 

 apple-orange relationship. 



TABLE 14 



SouKCE OF Supply of Eastern and Western Apples, 

 AS Reported by Indepent)ent Retatlers, 

 Xew York City, 1937-38* 





Proportion 



Purchased from Each Source 



by 





Source of Supply 



Fruit and 

 Vegetable 

 Stands 



Inde- 

 pendent 

 Grocers 



Pushcart 

 or Wagon 

 Hucksters 



Delica- 

 tessens 



Meat 

 Markets 



.\11 

 Stores 



Volume 

 Handled 





Percent 



Percent 



V 



Percent 



Percent 



Percent 



Percent 



Bushels 



Eastern apples: 

















Wholesaler or g obber 



89.8 



96.2 



90^.7 



100.0 



95.5 



90.5 



920,318 



Farmer at market . . 



7.0 



2.5 







4.5 



5.7 



58,429 





1.9 











1.6 



16,552 

 15,390 



Farmer at farm .... 



1.0 











1.5 



Wagon peddler or 







\ 











huckster 



t 



0.9 



2.3 







0.4 



3,838 

 2,902 



Farmer at store .... 



0.3 



0.4 



... 1 







0.3 



Total 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



1,017,429 

























Boxe^ 



Western apples: 

















Wholesaler or jobber 



82.7 



98.8 



93.6 



98.5 



100.0 



85.6 



456,620 





17.2 



0.6 



3.7 







14.0 



74,467 



Wagon peddler or 













t 



0.6 



2.7 



1.5 





0.3 



1,690 

 410 



Trucker 



0.1 









0.1 

















Total 



100.0 



100.0 



100.0 



100.0 



100.0 



100.0 



533,187 





* Of the 1790 independent retailers, 91 did not handle Eastern apples, and 98 did 

 not handle Western apples, 

 t Less than 0.1 percent. 



