MARKETING 



89 



Table 14 is interesting as indicating the sources from which 

 independent retailers secure their apple supplies. From 85 

 to 90 percent of all apples are obtained from jobbers, but 14 

 percent of Western apples come through the auction process. 

 Fruit and vegetable stands secure 7 percent of their Eastern 

 apples direct from the growers. 



TABLE 15 



Gkades of Eastern Apples Sold, 

 AS Reported by 1699 Independent Retailers, 

 New York City, 1937-38* 





Retailers Reporting 





Sale of Grade 



Grade Reported Sold 









Number 



Percentage 





of Total 



No 1 



302 



18 



Best 



249 



15 



First quality or first grade 



197 



12 



No. 2 



119 



7 



Extra fancy 



102 



6 



Grade A 



83 



5 



U. S. No. 1 



79 



5 





75 





Ungraded 



70 



4 





67 



4 



Named varieties 



39 



2 



Top grade 



31 



2 





22 



1 



Cheaper or lower grades 



22 



1 



Good 



20 



1 



Medium 



15 



1 



Others f 







* Ninety-one (or 5 percent) of the 1790 retailers surveyed did not handle Eastern 

 apples. 



t Fifteen other grades were mentioned, but no one of them was reported by 1 

 percent of the retailers. 



