MARKETING 103 

 TABLE 23 



Recent Declines in Wholesale Apple Prices in New York City 





Average Price per Bushel for Apples 



Variety 



Graded Good to Fancy 











1927-28 to 



1932-33 to 



Decrease 





1931-32 



1934-35 





Cents 



Cents 



Percent 



Mcintosh 



259 



158 



39 



Rhode Island Greening 



202 



132 



35 



Northwestern Greening 



10/ 





04: 



Northern Spy 



227 



151 



33 



Wealthy 



158 



106 



33 



Wolf River 



150 



101 



33 



Albemarle Pippin* 



266 



184 



31 



Rome Beauty 



187 



139 



26 



Baldwin 



181 



134 



26 



Delicious 



187 



143 



24 



Average 



198 



136 



31 



* Yellow Newtown. 



Studies of Consumers^ Demand. The New York Food 

 Marketing Research Council in cooperation with the Bureau 

 of Agricultural Economics of the United States Department 

 of Agriculture has made a study of the consumers^ demand 

 for apples in New York City. Some 3100 reports from fami- 

 lies of the principal nationalities and various income groups 

 were received. The following results are of interest: 



1. The housewife is the buyer of fruit as of other supplies for the 

 home. It is to her views and desires that the fruit trade must cater. 



2. A very large percentage of housewives know apples only in terms 

 of color — red, green, yellow, etc. This is especially true in the low- 

 income groups, but is evident in all groups. 



Among the poorer classes, purchasers of apples on fhe' average do not 

 know a single variety of apples by name, the medium-income group, 



