MARKETING 



109 



the United States. Brazil buys some apples, Chile almost 

 none. The entire population of South America is about 90 

 million. Governments in recent years have not been too 

 stable, trade restrictions are numerous and exacting, and do- 

 mestic production is increasing. The outlook for increasing 

 export markets in this direction is not promising. 



APPLES: U. S. EXPORTS BY TYPE OFCONTAINER, 1922-37 



922-23 •24-25.r- •26-27 



28-29 aO-ai •32-33 

 YEAR BEGINNING JULY 



34-35 •36-37 •38-39 



{U,S.D.A.) 



Pig. 44. Total exports of apples from the United States have dropped 

 sharply from the high levels reached in some years prior to 1932. Al- 

 though exports from all regions are now at a lower level, the greatest 

 relative decline has occurred in exports from the eastern areas which 

 largely pack their export apples in barrels and baskets. 



The export outlook in any direction is not hopeful until 

 international relations are stabilized and trade barriers 

 removed. 



Export Requirements. Only standard grades and varieties 

 are wanted. The smaller sizes are often in demand, being 

 sold by the pound. The fruit must be firm and tightly packed. 

 The packages must be stored carefully on board ship. Re- 

 frigeration is necessary through the fall months. Ventilation 



