DETERMINING THE SIZE OF THE ENTERPRISE 



165 



trees alone in 1920, but 

 production has been main- 

 tained. This is due in part 

 to better management and 

 also to the fact that the 

 apple industry is concen- 

 trating in the more-favored 

 sections. Figure 59 indi- 

 cates the sections of the 

 United States in which the 

 planting of young trees is 

 greatest at the present time. 



2. Determining the Size 

 of the Enterprise. Before 

 progressing beyond the 

 point of selecting the region 

 in which to grow fruit, the 

 grower must decide upon 

 the extent of the enterprise 

 that he proposes to conduct. 



Procedure: 



(a) Consider market 

 to be served. 



(6) Consider supple- 

 mental farm enterprises. 



(a) Consider Market to 

 Be Served. This market 

 may be the general market 

 at large consuming centers, 

 at a distance, or the local 

 market near by. For the 

 general market, the grower 

 should have ah enterprise 

 that will enable him to ship 



