Davey's School of Practical Forestry 



HHERE is an old German proverb whicli says. "Tlic Good is the 

 greatest enemy of the BEST," This eternal truth is made all too 

 plainly manifest by the immense throng of successful failures which 

 we see on every side. One part of these strive just hard enough to 

 escape being failures; and, being moderately good, they are content with this 

 attainment, thereby robbing themselves of real success. The other part fail 

 through lack of necessary preparation. They are the impatient sort. They want 

 money, but are not willing to earn it by real skill, which is the result of painstak- 

 ing study and preparation. They are a sad, dark blot on any profession or business. 



In everything there is a Best. There is a class of persons in every walk of life 

 who feel a pride in the permanent results of their endeavor, aside from the mone- 

 tary consideration. Particularly is this true of the professions. This class of 

 people feel that there is a certain compensation in doing perfectly whatever may 

 be entrusted to them, and in raising the standard of the business in which they 

 are engaged. Opposed to these is the larger class whose only ambition is the mak- 

 ing of money, and who are willing to sacrifice quality to make it. 



Tree Surgery is a great profession— great because its purpose is the saving of 

 life. It ranks in nobility with those other sciences which have for their province 

 the saving of life in any form. Trees arc an absolute necessity to man's health, 

 happiness and comfort. And they are living creatures, whose life is just as divine 

 as that of man. Therefore, it is just as possible to build up a science which is 

 capable of saving the lives of trees as it is to create another science for the preser- 

 vation of some other form of life. 



Years ago John Davcy was working with his own hands, caring for trees. The 

 idea dawned upon him that trees, alone among living things, had been too much 

 neglected or too much abused. Following this idea came conviction, and with it 

 endless experiment, until at last he produced the groundwork of a great science. 

 His first book, "The Tree Doctor," gave to the world its first glimpse of the new 

 profession, the spread of which has been marvelous. The world believed John 

 Davey, and its faith has been justified by the great results he has produced. 



Here came the great expansion. He could not attend personally to the multi- 

 tude of demands for his services. So he began to train assistants; but in order to 

 maintain the high standard which he had set for himself, he found it necessary to 

 establish a School, in which the responsible men in the service might be given 



both the tlieory and practice of Tree Surgery and allied subjects. This is a real 

 training school, where the men are educated properly to handle the intricate 

 problems of tree-life. Everything that has to do with trees is taught — notliing 

 else. The theory of Tree Surgery and the methods of application, the insect 

 enemies and fungous diseases of trees, the structure of trees and their identifi- 

 cation, the fundamental principles of Forestry.— all these things are i[istilled into 

 the minds and hearts of the students to make them thoroughly capable. 



The selection of the students is very careful. No man is admitted until he has 

 first demonstrated his special worth in the held force. Only a few of the brightest 

 and best are selected, and these have the personal attention of Mr. Davey and 

 the corps of special instructors. These men, when they finish this course, arc 

 under contract with the Davey Tree Expert Company, and they compose the 

 most capable and successful force of tree men in the world. The school is unique ; 

 it stands absolutely alone in the field. The men who represent it arc real experts 

 who are producing lasting results- 

 There are imitators, of course — there are for every good thing. And the dam- 

 age which is being wrought by this unskilled labor is immeasurable. The public 

 has put its stamp of approval on the work of John Davcy. Prompted by the suc- 

 cess of Mr. Davey, scores of "Tree Doctors" have sprung into being. Some are 

 mere "tree butchers" and call themselves experts. Others have attempted to 

 copy the Davey methods and have failed and are continuing to (ail, because they 

 do not understand the requirements of tree-life nor tht 

 of "Tree Surgery." 



Imitation is flattery if it has quality, but imperfect imitation is a dct 

 ment to any science and gives a false impression to those persons \ 

 unfortunate as to meet that which is not up to the highest standard. 



The name "Davey" stands for perfect Tree Surgery, and permanent results. 

 No pains or expense has been spared to make the Davey service unique in 

 quality and achievement. It embodies more than the commercial motive. It aims 

 to preserve intact the integrity of the profession and, by the highest quality of 

 workmanship, to demonstrate to the public what is right and proper with trees, 

 to the end that the trees of America may be fully protected from tree vandals and 

 tree butchers, and receive that careful and sympathetic care which, by reason of 

 their great service to humanity, is their just due. 



fundamental principle! 



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WARNING -Owners of trees are cautioned against the employment of men representiog tiemselves to be " graduates of Davey's School of Practical Forestry,' 

 having "learne'd their business with Mr. Davey.- It is a significant fact that those men who have been in the service long enough to become expert are stiU 

 employ of The Davey Tree Expert Company. It is much better to be on the safe side. Trees are too valuable to place in the care of irresponsible persona. Tl.e 

 is best assured of perfect service by consulting The Davey Tree Expert Company, direct or through one of its legally authorized represenUtives. 



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