No More Monthly Payments. Increase in Price of $29.00 



A Radical Departure is About to Be Made in the Plan of Sale of 



THE NEW 



Encyclopaedia Britannica 



llth EDITION (Published by tlie Cambridge University Press) 



Now Sold Direct to the Public 



Hereafter it will be obtainable 



— through agents and booksellers only 



— for cash payment only (complete sets or volume by volume) 

 — no longer for monthly payments 



The Difference will be 



— An increase of $29.00 — $5.75 instead of $4.75 a volume 

 — An immediate outlay of the full cash price instead of only $5.00 



THE FINAL DATE Formal announcement is hereby made of the 

 termination of the sale at the present low prices 



and for monthly payments. In England the closing date will be December 22nd, 



and in the United States and Canada very shortly thereafter. 



Your only safe plan is to sign and mail, now, the 

 order form on the last page of this announcement 

 if you want to get the book before it costs $29.00 more. 



T 



O MANY of the public this i7ievitable ^ last ODDOrtunitV 



change in the cojiditiojis of sale will '' 



present itself i?i this simple form: before the price is raised and 



' /^^ now easy, ^//^z^'///-^^ then almost facility of making small 



impossible, for me to secure a work zuhich I , , • • u j 



l07ig since determined to obtain sooner or later:' monthly payments IS Withdrawn. 



The success of the new Encyclopaedia Brit- » iwi i , i ^ w 



r 1-1 m olo /1 ior>n(- As all those who have been contemplating 



anmca, of which ol,z4d copies (l,4.Sb,U4i , , ^ , i- ■ , , , , 



1 \ u ^ K^^v, o^i^ Voo rv,-,^^ the purchase of the new edition have been told 



volumes) have already been sold, has made ' 



the existing system of small monthly payments that the offer at $4. / 5 a volume was temporary, 



so familiar that its discontinuance may, at first it could hardly be considered a hardship if the 



glance, seem to be a sudden and violent dis- change to $5.75 per volume, and the abolition 



turbance of established usage. But it should of the instalment system, were effected at a 



be remembered that every advertisement of day's notice. But that course has not been 



the work has explicitly described the current adopted. Provision has been made for those 



offer as provisional, and the price as tempo- ^..^o have been intending to subscribe but 



rary, and subject to increase by stages until it ^^^^ ^on^ so. 

 reached the normal figure of $7.50 per volume, 



i.e., the price at which the 7th, 8th and 9th Before the change takes place, a last opportun- 



editions were sold. The increase to $5.75 a -^^ ^-^ ^-^^^^ subscribe at the present lo7o 



volume which has been fixed to take effect in . , ^ ,^ . . ,■ ^ , ?■ r .i 



^ , , , 1 o.T J J prices and to obtain immediate delivery of the 



England as from December Una, and very ^ ■' 



shortly thereafter in this country, marks a volumes ( and of the bookcase if desired) for 



stage in this upward process. tnojithly payments of only $j.OO. 



