OFFICE OF THE PRESIDENT 



e santbersttg of atijtcago 



FOUNDED BY JOHN D. ROCKEFELLER 



Chicago September 26, 1396. 



Gentlemen: - 



The Biblical World is the only American Journal devoted 

 exclusively to t~he~st5dy of the Bible; its platform is that of pro- 

 gressive constructive knowledge of the Scriptures. It is a popular 

 Journal intended to aid the busy minister , the Sunday-School teacher, 

 the intelligent layman, all earnest students of the Scriptures. 

 The great interest manifested by the readers of the Biblical World 

 in the Christmas issue of 1395 and its cordial reception by students 

 of the Bible, have encouraged the editors of the Journal to publish 

 again a special Becember-Chr i stnas issue of 10,000 copies of about 

 144 pages, devoted exclusively to " The Child Jesus". Articles 

 have been contributed by leading American scholars and profusely 

 illustrated wi bh fine half tone engravings. Every effort will be 

 made to produce one of the finest issu.es, printed en the best book 

 paper. The pla.es will be reproduced fmm famous paintings and 

 drawings of the Child Jesus and of the scenes of Eis childhood. 

 The number will be made still more attractive by a specially 

 designed illuminated cover, in three colors. The Christ number 

 of 1395 has been declared by many disinterested persons to the the 

 most elegant anf valuable of all the holiday periodicals. Thousand? 

 no doubt, read the Journal in public and University Libraries. 

 The outlook for the coming season is encouraging, and doubtless 

 you have now 'under consideration, where to advertise your Christmas 

 offero and to what extent. We shall be glad to receive a share 

 of your advertising, especially as we can promise to have the 

 number out by the 20th of November. 



Our rates for this special number are as follows:- 

 Pull page (8x5 i/2 inch) §35.00 ' Quarter page §12,00 

 half page $20.00 Eighth page A 7.00. 



Third page $15.00 Sixteenth page $ 4.00 



Second and third page of cover and page preceding reading matter 

 £45.00. Page following reading matter, $40.00. 

 Fourth page of cover ( illuminated in three colors) !['60,00„ 



We will also insert the same advertisement, free of 

 charge, into the first number of the Amer ican Journal of T heolo gy, 

 of. which an edition of 2,000 copies will be published on January 1, 

 1897. 



Payment will not be required till a certificate of the 

 Printer's is sent you that the 10,000 copies have been printed 

 containing your advertisement. 



