Marketing of Eggs. 



at the present time by non-realisation of the importance of 

 rapid marketing. The necessity for this is beginning to be 

 understood by retailers as well as producers, but these two 

 classes must be brought into closer contact, leaving wholesale 

 men to deal with foreign supplies until they find home produce 

 sufficiently abundant to lead them to alter their methods. 

 All poultry keepers should strive to supply what the 

 Americans call " fancy eggs," the term "fancy" not meaning 

 from high-class stock, but strictly fresh ; and in order that 

 producers may obtain fair returns for their goods, these must 

 be sold either direct to consumers, or to such retailers as 

 have the best trade and are willing to meet it in this manner. 

 It may be regarded as a fact that no foreign egg can be put 

 upon the English market at the same age as can our own. 

 Yet many foreign eggs are sold actually fresher than those 

 produced in the immediate neighbourhood. When the latter 

 are marketed as soon as possible after they are laid, and the 

 consuming public is able to rely upon them, the former will 

 be relegated to their proper and inferior position. We 

 cannot hope to do without foreign supplies, for they meet 

 a need at prices which would be unprofitable here, but we 

 may develop and maintain a trade in high-grade qualities in 

 which competition will be practically unknown. 



When the number of eggs produced on a farm is suffi- 

 ciently great, and ordinary business methods are under- 

 stood, the finding of an outlet for the same at remunera- 

 tive prices is no more difficult than in the case of other 

 produce, for then regularity of supply can be guaranteed 

 within certain limits. A farmer keeping a large flock of 

 hens which he maintains and manages properly should be 

 able to secure a good market, for he can forward the eggs 

 in sufficient quantities to make the trade worth the attention 

 of retailers and large consumers. Of course, there will be a 

 falling-off in winter, but this is expected. That falling-off can, 

 however, be minimised, and by the adoption of proper methods 

 winter supplies may be ensured. These methods are now 

 becoming better understood, and it may be hoped that a great 

 development will Utke place in that direction. Further, 

 a, large producer is able to save considerably in 



