NEW HAVEN, CONNECTICUT. 
15 
^ Purple Cm Tlower. 
THE picture at foot of this page shows a group of the Purple Cone Flower 
(^Echinacea pupurea). " Many will remember how effectively this splendid 
herbaceous plant was used about the Lagoon at the Pan-American Expo- 
sition. Its tall stems (four to six feet), springing from an abundant foliage, are 
capped with somewhat coarse but always effective blooms, the cone-like disk of a 
rich reddish brown and the ray of reddish purple when they first appear, slowly 
changing, as the flower head matures, to pale rosy white or in partial shade to 
a light green with rosy shadings. This plant has marked decorative character- 
istics for the border or for grouping with shrubs, etc., which should be more 
widely appreciated. 
Aside from its beauty it has the merit of remaining in bloom at least two 
months. The flowers, especially in partial shade, actually improving with age 
for the first four weeks at least. It appears to be perfectly hardy, and will 
thrive without transplanting for several years, doing all the better as it becomes 
well established. A good, rich, sandy loam seems to suit it best, and a liberal 
watering occasionally in case of extreme drought is productive of good results." 
— ( From American Gardening .) See illustration at foot of page. 
Prices. 
Extra large clumps, Each, $0.50 Per 10, $4.50 Per 100 
Good strong plants, " .25 " 2.00 " $15.00 
Medium size plants, " .15 " 1.25 " 10.00 
THIS new double form which has recently appeared is certainly a splendid 
garden or rock plant. While the old single sort is one of our best early 
blooming white flowers, this new double white form is far whiter and more 
showy and lasts for a longer time in bloom and when cut. The foliage has the 
same silvery velvet effect, forms an effective clump which is evergreen, from 
which rises in early Spring numerous spikes about six inches to ten inches high 
bearing along the stems these fine white double flowers about an inch in diameter. 
We predict for this new plant great popularity. 
Strong plants. 
Smaller plants, 
Each, 
0.25 
.20 
Prices. 
Per 10, $2.00 
1.75 
Per 100, $17.50 
" 15.00 
The Purple Cone Flower. 
See inner front cover page for terms and special discounts. 
