N. J. Mosquito Extermination Association 21 



cation and of practical methods for getting the people of the 

 state more familiar with our work. Mr. Gies is a past-master 

 to some extent at this work. On different occasions, he has said 

 many things that would be to our advantage if they could be 

 adopted. 



I remember on the first occasion that I attended meetings 

 of the association, I referred to the short-story articles, two or 

 three inches, in the newspapers, as against the lengthy ones, be- 

 cause the people will read the short type ones, and Mr. Gies has 

 referred to it this morning. 



There should be constantly present in the columns of the 

 newspapers of our state, some reference in a brief way to the 

 work that is going on, no matter whether it is in the summer- 

 time, when the mosquito is a nuisance, or in the winter, when 

 we have a chance to think about our methods of attack upon 

 them. The question should not be allowed to die out. We can- 

 not get anywhere with the sale of our wares without advertising, 

 and that is just the position that we are in — we have something 

 to sell and the public must know about it. 



This reminds me of the tremendous program of advertising 

 which we were planning a year or two ago and with which so 

 many of you are familiar. We then contemplated having a 

 publicity campaign at an expense of several thousand dollars. 

 This idea has not been allowed to die out — Mr. Gies' paper re- 

 vives it. It is the one thing that is essential to keep this move- 

 ment from retrograding. 



A more friendly intimacy must be established between this 

 association and members of the boards of freeholders as they 

 come and go. The personnel of these boards in the different 

 counties changes frequently. The new members know but little 

 about mosquito control work. By some method of publicity 

 they should have a better understanding of this work before 

 they become freeholders. The same thing is true also' as to 

 members of the legislature. Mr. Chairman, I doubt if this 

 association would have any greater success with the present 

 legislature if we went down there for funds than we have had 

 in the past. Why? Just because such a large proportion of the 

 legislature is made up of new men, and they are not informed 

 on the subject. 



Another method of publicity would be to get the boy scout 

 organizations interested in mosquito control. These boys should 

 be encouraged to become actively engaged in the work and edu- 

 cated so that they will grow up with a knowledge and experience 



