Androsace lanuginosa (see page i) 
Greetings to My Many Customers 
and Friends 
I want you all to be my friends, and you will be if careful service and a study of 
your needs mean anything to you. 
_ I was delayed in the publication of a general catalogue this winter and so decided 
to issue a list of novelties and to call attention to the best in quality or changes in 
things already offered. 
The latest general catalogue is dated January, 1916. It can be had on application 
by those who have not had it or have mislaid their copies. I think I am safe in saying 
that the cultural directions it contains make it a thing to be preserved, even if there 
were no other element of interest in it. 
Early next fall I purpose issuing a better and fuller catalogue than before, and still 
further adding to its value by cultural and landscape suggestions. I find an increasing 
tendency here toward fall planting and want the matter fresh for next season. 
The list of German Irises given herein represents about the best obtainable in those 
lovely flowers. Phlox have been greatly improved and the new varieties offered are 
superb. Michaelmas Daisies are destined to become great favorites here and my set is 
about "top notch" in that line too. 
I find cultural directions much appreciated but space is expensive. In this catalogue 
I am abbreviating in this manner: 
Michaelmas Daisies. . . . Cult. (Cultivation), Sit. (Situation), PL (Planting time), 
Prop. (Propagate by). 
Plants marked with a star (*) are offered by me for the first time 
Terms and Delivery 
As a rule, the plants offered in this catalogue arc ready to deliver in early winter 
but some varieties do better if handled in early spring, and 'it is my policy to send each 
sort when it can best be grown, even if it is much more trouble to do so. 
Remittances can be made by personal check, by money order, or amounts under 
one dollar m stamps. 
Expressage, postage, or freight is in every case paid by me. The goods are laid 
down at your door at my list rates. You cannot do so well with your nearest florist. 
Errors of any sort arc gladly corrected. Do not complain of me to your friends if 
something seems wrong, but come straight to me and see how gladly I will correct the 
matter. 
My Mottoes: 
"A pleased customer is the best of advertisers." 
"A kicker is our opportunity." 
CARL PURDY, Ukiah, California 
