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To Our Friends and Customers: 
Since the real aim in gardening is to produce an abundar/- 
best-quality crop of everything planted, especially of vege 
tables, it is of the greatest importance that the planter 
selects THE MOST IMPROVED VARIETIES, so that he may be cer- 
tain of obtaining the largest possible yield from the 
acreage planted. 
The purpose of this catalog is to point out such varie- 
ties to ambitious planters. The list we present is not a 
long one as compared with many other seed catalogs; but we 
know that the seeds which we offer have been carefully triec 
and thoroughly proved, and can be depended on to produce 
crops of fullest quantity and of finest quality. Those who 
have tried the experiment of planting cheap, untried seed 
will appreciate what a decided bearing the dependability of 
seed has on the character of the harvest. 
"Quality and Service" is our motto, and we desire, above 
all else, to give entire satisfaction to our patrons, that 
they may have fullest confidence in our seeds and in our 
business methods. Accordingly, our interest in you does not 
cease when a sale is made; it has really just begun. We 
have sold you first-class seeds; we want you to have a first- 
class garden as a result. To this end, we are ready to help 
you at any time, and will cheerfully give any advice that 
you may need. 
Our price-s are as low as is consistent with the high 
quality of our goods, and are those ruling February 1, 1918, 
based on the actual cost of production, and are subject to 
change only after our own stocks are exhausted. 
It is always advisable to send your order for seeds as 
early as possible, as a. complete selection is then assured. 
Many crops have been very short, but, owing to our good con- 
nections, we have been fortunate in securing an ample supply 
of the best seeds, and you find us fully prepared to fill 
your order promptly and in the most satisfactory manner. 
Should you want to purchase anything needed in the garden 
or farm not listed in this catalog, we will gladly fill your 
order at the lowest market price, or quote prices if desired. 
Our Seed Store is conveniently located in the uptown 
shopping and residential district, facing Central Park, and 
adjoining the Plaza Hotel on 59th Street. 
Remember, we are always at the service of garden- 1 overs , 
and we will do all in our power to help you get from your 
garden a maximum of pleasure and of product. 
Respect ful ly 
