152 



fact to be determined upon the careful consideration of all points 

 involved, and the place of the contract in mosquito control work 

 to-day is the same as that which the contract occupies in the 

 work of any large organization or corporation. 



PrKSidknt DarnalIv — I really regret very much that we 

 haven't more time to discuss these very excellent, practical papers 

 this morning. The trouble with us all is that we are so full of 

 this subject that I am afraid next year we will have to set aside 

 two or three days instead of three sessions, or perhaps a week, 

 to unload ourselves. 



The next paper on the program is 'Tublicity Methods," by 

 Mr. Russell W. Gies, of Elizabeth. 



Publicity Methods. 



BY R. W. GIES, M.SC, CHIEI^ INSPECTOR, UNION COUNTY MOS- 

 QUITO EXTERMINATION COMMISSION. 



The day after Christmas there began in New York City the 

 largest meeting of scientific men in the world. Approximately 

 5,000 leading scientists from all over the United States gathered 

 together to tell of the research work that had been done during 

 the past year, in every line of scientific endeavor. The total 

 results of their work were of tremendous importance to the 

 people living in the United States, as the work of these 5,000 

 men had made progress in the fields of agriculture, medicine, 

 chemistry, engineering and teaching which would influence the 

 lives of millions of people. 



Yet the New York Times and other newspapers of New York 

 City, to the best of my recollection, did not have a single line 

 announcing the opening of that gathering of men, or, if the 

 papers did treat of it, it was a very small notice. Contrast with 

 that the story which is published whenever a spectacular murder 

 has taken place, a well-known building has burned, or some cheap 

 notoriety seeker wants to attack the reputation of a government 

 official; the papers devote pages to such matters, which really, 

 in themselves, are comparatively unimportant. The whole point 



