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(2) The further need of publicity in any county is to win the 

 support and moral backing of the people in the county, for the 

 Commission, being a public servant, is depending on the people 

 of the county for financial support and the carrying on of its 

 other activities. It has got to win the good will of the people 

 of the county; it has got to convince them that it is honest, that 

 it is competent, and that it is spending the money for mosquito 

 control in the most economical and efficient manner possible. 



What methods, then, are to be used to obtain this piublicity ? 

 Without any question, the strongest agency to be secured is the 

 aid of the newspapers. Keeping in mind the two main purposes 

 of publicity, direct education of the people and winning their 

 good will by having the anti-mosquito work put in a favorable 

 light, the stories of the drainage work being carried on, the plans 

 of the Commission, inspection trips, and members composing 

 the Commissions, the analysis of night collections, etc., should 

 be written with these two purposes in view. Many Commissions 

 are so situated that they have newspaper reporters coming in 

 every day to their office to get news stories ; other Commissions, 

 and, in fact, all Commissions, doing work in small towns where 

 reporters are scarce, will have to go into the business of feeding 

 news through their own organization. It would be a good thing 

 for such Commissions to try to get as one of their inspectors a 

 man with some newspaper training who can issue stories of the 

 work of these various mosquito-fighting machines, to keep the 

 newspapers well supplied with news. In our own county we send 

 out practically every week stories to all thirteen of the local news- 

 papers. The newspapers are usually willing to take a story 

 which has been written up tO' bring out the full news value that 

 it has in it, and if a proper systemi of release dates are worked 

 out so no one newspaper has an unfair advantage over the others 

 in regard to securing news, it may be possible to get practically 

 all the newspapers of the county treating of the mosquito control 

 work in a sympathetic and favorable way. As the newspaper is 

 read by practically everyone nowadays, the importance of educa- 

 tional work and publicity work carried on with their help can 

 hardly be overestimated, particularly as a newspaper has the 



