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Any Commissions which have material that could be worked up 

 by him, should forward the same as soon as possible. 



The lecture is a further means of securing most favorable 

 publicity. When a man has gone out and listened to a short well 

 illustrated lecture on the subject of ''Mosquito Control," has 

 perhaps talked to the lecturer and has settled a couple of questions 

 with which he was not quite fully informed, he goes away with 

 a clear understanding of the problems that the Mosquito Exter- 

 mination Commission in his county has had tO' deal with, with 

 a clear understanding of the methods and ways they are meeting 

 it, and an understanding of the results that they are going to 

 obtain. The personal contact established by that lecture with 75 

 or 100 citizens of that town, has made all of them boosters in 

 an hour's talk. It is worth the price for any Commission to 

 secure a small portable lantern of the highest grade and a collec- 

 tion of slides, and work up the lecture end of the publicity work 

 in the most thorough manner possible. 



In connection with the publishing of the Annual Report, more 

 or less of a publicity medium, it is well to keep in mind the twO' 

 big purposes of publicity already stated, education and securing 

 favorable public opinion toward the work. Many reports are of 

 such a general nature that it is hard to get any idea of the work 

 that has been done or the problems which have tO' be met. 

 Although these reports are being read by what should be the 

 firmest friends of the anti-mosquito work in any county, both the 

 matter of education and that of securing favorable public opinion 

 have been lost sight of. Moreover, it must be kept in mind that 

 this work in New Jersey is more or less the pioneer work in the 

 Temperate Zone; that other sections of the United States and 

 other parts of the world are looking at this work, perhaps without 

 our knowing it, and some day, as it is already beginning, other 

 sections are going to write to the various County Commissions 

 in New Jersey for information as to their work. For that reason 

 we should put our Annual Reports in such a shape that they are 

 perfectly clear to a stranger, and in such shape that a good idea 

 of the various phases of the work are secured. I would point 

 out, particularly, the matter of the costs of carrying on mosquito 



